Buisness Communication Syllabus

Chapter 1

Nature of communication-

·         Definition of communication-

·         The communication process

·         -Formal and informal communication-

·         Internal communication-

·         External communication

·         -Principles of effective communication-

·         Methods of communication

·         -Communication systems-

·         Principles of interpersonal communication-

·         Barriers to effective communication

Chapter 2

Written communication –

·         Rules of effective writing-

·         Business transactions documents: Catalogue, Invoices, purchase order, Good received note, debit note, credit note, etc.-

·         Memorandum-

·         Forms and questionnaire design-

·         Circulars and newsletters-

·         Notices and advertisements-

·         Publicity materials –

·         Graphic communication

Chapter 3

 Business correspondences-

·         Receiving mails-

·         Sorting and classification of mails-

·         Filing mails-Storage and retrieval of mails-

·         Dispatch of mails-

·         Postal and courier services

Chapter 4

Oral communication-

·         Meaning of oral communication –

·         Effective listening-Interviews

·         -Interpersonal relationships-

·         Persuasion process

Chapter 5

Nonverbal Communication-

·         Introduction to nonverbal communication-

·         Importance of nonverbal communication-

·         Elements of nonverbal communication

Chapter 6
 Public speaking and Presentation-

·         Presentation skills

·         -Presentation aids-

·         Selecting a topic-

·         Testing the topic-

·         Analyzing the audience-

·         Analyzing the occasion-

·         Researching on Topic-

·         Public speeches-

·         Organizing and outlining the speech

·         -Principles of organizing speech-

·         Patterns of organization-

·         The speech introduction-

·         Characteristics of good delivery and types of delivery of speeches

Chapter 7

Group and Team Communication-

·         Groups communication skills-

·         Communication networks

·         Public discussion format: panel discussion and symposium-

·         Team communication-

·         Meetings

Chapter 8

Report writing –

·         Types of reports-

·         Qualities of an effective report writing-

·         Uses of reports

·         -Format of written reports

·         -Preparation of formal reports-

·         Précis writing and executive summaries

Chapter 9

Proposal writing-

·         Types of proposals-

·         Uses of proposals-

·         Contents of proposals

·         -Preparation of formal proposals

Chapter 10

Information technology and communication-

·         Communication networks: internet, Intranet and extranet-

·         Teleconferencing and videoconferencing –

·         Wireless technologies

·         -Social media

Chapter 11

Ethics in communication-

·         Ethical issues in communication-

·         Significance of ethical communication-

·         Factors influencing ethical communication-

·         Ethical dilemmas in communication-

·         Guidelines to handle communication ethics dilemmas

Chapter 12

Emerging issues and trends