Enterprenuership & Communication Syllabus

Chapter1

 Introduction to Entrepreneurship

• Definition of entrepreneurship
• Rationale of entrepreneurship
• Entrepreneurship decision process
• Entrepreneurial  development
• Contribution to economic development

Chapter 2

Entrepreneurship orientation 

• Independence and need of achievement
• individual characteristics of entrepreneurs
• creativity and innovation
• Decision making
• Risk Management
• Time Management
• Coping with competition

Chapter3

Entrepreneurship opportunity &development

• Methods of generating ideas
• Qualities of good business opportunities
• Evaluating business opportunities
• Feasibility analysis
• Business incubation
• Intellectual properties rights,trademarks and patents

Chapter4

Business plan 

• purpose
• Format
• Description of the business
• The market and marketing plan
•  Operations and production plan
• The human resource plan
• The financial plan
• Launching the new venture

Chapter5

Strategies for enterprise growth 

• Penetration strategy
• market development strategy
• Product development strategy
• Franchising
• Joint Ventures
• Mergers and acquisitions
• Going public

Chapter6

Entrepreneurship &Technology

• Internet & E commerce
• The enterprise website
• Globalization
• Business outsourcing
• Techprenuers
• Electronic &Mobile money transfers
• Business networking
• Crowd funding &crowd sourcing

Chapter7

Nature of business communication 

•  Meaning of communication
• Purposes of business communication
• Internet and external communication
• the communication process
• methods of communication
• Communication system and networks
• Principles of effective communication
• barriers to effective communication

Chapter8

 Written Communication

• rules of effective communication
• business correspondence
• reports 
• Memorandum
• Proposal writing 
• Forma  and questionnaires design
• Circulars and newsletters
• Notices and Advertisements
• Publicity materials
• Press release
• Graphic communication

Chapter9

Oral & non-verbal communication 

• Oral communication in business
• Effective listening
• interviews
• Non verbal communication
• interpersonal relationship
• Presentation skills

Chapter10 

Meetings

• Notice
• Agenda
• Role of the chairperson
• Role of the secretary
• Conduct of meetings
• Minutes

Chapter11

information technology &Communication

• Internet
• Teleconferencing
• Wireless technologies
• Electronic postal services

Chapter12

 Ethics &integrity in business communication

• Concepts of ethics& integrity
• Significance of ethical communication
• Factors influencing ethical communication
• Ethical dilemma in communication
• Guidelines to handle communication ethics dilemma
• Business ethics in communication

Chapter13

Emerging issues & trends